Mobile,
relevant, personalised and self-paced content coverage at point of need. These
are the things learners want. Unfortunately, in traditional classroom courses,
learning is often very different and tend to disappoint.
The
boom in digital revolution and mobile-phone sales has triggered dramatic
changes in how we come across, view, ideate, propagate and share content.
Naturally, the shift is also seen in learning.
Whilst
many want to learn at point of their need, many prefer learning at convenient
timings or during weekends or on their daily commute to and from work.
E-learning
has now become ubiquitous and has taken the world by storm. People are more
aware of the wonders it can do for both tutors and learners. While it’s making
the lives of tutors easier by cutting down costs and efforts invested, it’s doing
more good for learners across the globe in the development of quality learning
content.
Key
advantage of imparting training on various concepts via e-learning tools, on
multiple platforms and devices, is that it ensures tutors are in sync with
modern-age learners, thus delivering the type of content they want, when they
want it. When tutors get learners on their side they're more likely to get the
results they need. Moreover, digital learning is self-paced learning that can
be accessed at point of need, not somewhere more tedious, like a classroom far
away. So even working professionals can learn more easily- at comfort and apply
what they've learnt straight away.
There
are multiple ways how e-learning is supplementing a learner’s development and
is changing the future landscape of learning and development.
In
modern times, when change is faster than ever before, a key advantage of
e-learning is that it has swift delivery cycle- many times higher than
traditional classroom-based instruction. In fact, research suggests that
e-learning reduces other frills involved in learning by at least 25-55 percent
when compared to traditional learning. E-learning also reduces time required
for learner’s participation in training, because:
- It does not take as long to start and wrap up
a learning session
- Learners set their own pace, rather than
having to align to the pace of the group
- No commute time is required to get to and from
training events
- Learners can focus on elements of a programme
they need to learn and can skip what they already know
Concurrent
to these factors, there is also a real-world limitation on how promptly
learning can be imparted with classroom-based instruction, as deliverance
capacity is limited by infrastructure and the number of available classrooms
and trainers.
Swifter
e-learning mechanisms, on the other hand, have enabled organisations to create
and impart training, and individuals to learn concepts within weeks, or even
days.
Owing
to the convenience e-learning brings about and the promptness in which it can
be delivered, costs of learning and development for an organisation is
drastically reduced.
There
are immediate cost-effectiveness of e-learning, in terms of reducing learner’s
participation time involvement as well as savings in terms of tutor’s course
materials, travel and accommodation.
When
done the right way, e-learning can improve profitability for an organisation.
McDonald's saved £5 million over two years by introducing e-learning for
its staff and also saw 10 percent sales growth as a result of the effectiveness
of the training imparted.
Compass
Group saved £495,000 in six months as a result of no longer requiring to
pay for accommodation, travel, time out of the business, external trainers or
materials, by introducing e-learning for their staff’s learning and
development.
Studies
on e-learning have shown the following advantages for learners:
- Improved approach toward the e-learning format
and learning in general
- Scaled scores on tests, certifications or
other evaluations
- Increased number of learners who achieved
‘high’ level and/or ‘pass’ exams
- Better ability to apply the new knowledge or
processes on-job
- Improvised and long-term retention of
information learnt
Additionally,
being sustainable alternative to classroom/paper-based learning, e-Learning is
better and effective way for tutors to significantly reduce their environmental
carbon footprint.
A
study found that, on an average, implementation and provisioning of e-learning
courses consumed approximately 85 percent less energy and
produced 80 percent lesser carbon monoxide emissions per
learner, in comparison to traditional and conventional classroom-based
university courses.
Statistics
reveal that the e-learning market is worth over $100 billion and its two major
markets are Eastern Europe, driven by Russia, and Asia Pacific, driven by
India, Malaysia, China and Australia.
The
worldwide market for mobile learning products and services reached $5.3 billion
in 2012, and with a Compound Annual Growth Rate of 18.2 percent it is estimated
that this market will reach $12.2 billion by 2017.
Industry
estimates peg the growth of the online corporate market at 13 percent per year
up to 2017
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