The Right Storytelling Strategy For eLearning

Stories have the ability to make the learning process fun and interesting. According to Jennifer Aaker, a professor at the Stanford Graduate School of Business, presenting information in a story form is 22 times more effective than presenting it with facts alone. Storytelling has the power to effortlessly make the details of a course memorable. It can gain the user’s attention and increase the level of engagement. But even the best stories can detract from the purpose of a course. Too much storytelling and modules become overwhelming, causing the average user to lose interest.

Strike The Right Chord!

Understanding your audience is the primary step when using a storytelling strategy for eLearning. Stories are said to be effective for a reason–they create an emotional impact on the audience. Before choosing stories, ask the following questions:

·         How can I personalize my story to make it relatable?

·         How can my story deliver solutions for common problems?

·         Are there any inside jokes, jargon, or industry references I can use?

·         How can I make an emotional connection with the audience?

·         What is the one major aspect that could influence their profession/industry?

Answering these questions will help you start creating the right content that resonates well with the audience. The more relatable you make the story, the more the user will be engaged and retain it.

The Importance Of The Right Placement Of Stories

Before starting the storyboarding and video production process, decide where the stories can be incorporated into. The placement of these stories plays an integral part in delivering the intended meaning behind them.

Stories should be seamlessly added to enhance the content. Interesting, targeted stories add extra value to the course materials. Stories should be placed in such a way that they impart specific knowledge and drive the lesson forward. Deciding the placement of stories beforehand will help keep the video production on target.

Ideas For Incorporating Storytelling

·         Use a single story when the main takeaway point is too complex to understand.

·         Start the video with a story before moving into specific content. Recap the story incorporating facts and practices from the lesson.

·         The story can be used to spark ideas and make learners think

·         Case studies can be presented in the form of stories from a certain individual’s point of view.

·         One single story can be split into shorter stories and used across a module.

·         One single protagonist or scenario can be used across all modules/videos of an eLearning course to facilitate learner involvement.

·         Include content-relevant stories to avoid losing the learner’s attention during longer videos.

Crafting The Story

Now that you understand how stories can improve learning outcomes, selecting the right storytelling strategy for eLearning is crucial.

When you have a story idea, start by preparing an outline. Develop the characters and detail the important scenes. Keep the stories simple, understandable, and with a clear connection to the content.

Choose characters that your target audience will identify with and will serve as models for the lessons you want to impart.

Retain the attention of the learners by including plots that increase the curiosity of the viewers, keep them guessing, or spark empathy with the learners.

When the basic outline of the story is ready, ask the following questions to check if you’re on the right track.

·         Is the protagonist of the story someone the learner sees in the workplace every day and relates to?

·         Has every scene of the story been clearly defined with no unnecessary details?

·         How does the story progress? Does it end with a lesson due to a wrong action or depict the right practice?

·         Is the plot easy to follow? Present the story to others and ask for their feedback.

·         How will this story be developed? Is it going to be depicted with animations, a video with voiceover, or will it be narrated by the instructor? Prepare the dialogue according to that.

Deciding the approach of the story is important in order to visualize how the story can be said in the best way. When you have implemented all the strategies above, you are ready to create the most effective course for your learners.

Difference Between Mobile Learning And eLearning

The Length

First and foremost, the key thing that defines eLearning-of-old and mobile learning content is the length of time it takes the learner to complete a part of it.

Generally speaking, the purpose of traditional eLearning units is to package a concept up in a single file, comprised of a number of screens or slides. These might contain text, video, or interactive elements like multiple choice questions. Overall, an eLearning unit might take the learner anything between 15 minutes and an hour to complete.

If the learner is out and about and manages to find a spare 5 minutes, taking a full-length eLearning unit on a mobile device isn’t very practical. Because of the way mobile devices are used, mobile learning has to deliver the content in a more bite-sized way.

Mobile Is More Interactive

Since the learners will access mobile learning on a more frequent basis, learning managers can run regular reports and fine-tune their approach. This regular feedback means that while the learners are learning about how to do their jobs, the entire L&D team is learning about what works and what doesn’t.

The innate interactivity of mobile also presents a challenge. Mobile users have grown to expect a certain standard when it comes to user experience, and it’s essential that mobile learning content can compete with other mobile apps and hold the learners’ attention. If you consider how most people use their mobile devices – they’ll seldom use the same app for any length of time before a notification pops up prompting them to switch to something else.

Also, if we look at the statistics for the most popular categories on Apple’s app store, games surge ahead of the competition with 23.35% of the total. With mobile gaming seeing such popularity, we can conclude that people prefer the interactivity that games provide.

Basics of Blended Learning

Blended Learning

Blended learning is a combination of offline (face-to-face, traditional learning) and online learning in a way that the one compliments the other. It provides individuals with the opportunity to enjoy the best of both worlds. For example, a student might attend classes in a real-world classroom setting, and then supplement the lesson plan by completing online multimedia coursework. As such, the student would only have to physically attend class once a week and would be free to go at their own pace (and without worrying about scheduling issues).

Blended learning is often also referred to as “hybrid” learning, and can take on a variety of forms in online education environments. While some organizations may only use blended learning techniques on rare occasions, others might utilize it as a primary teaching method within their curriculum. There are two key principles commonly associated with blended learning (which are the “secrets” to its success): students who can share information and work with other students directly in a collaborative setting have a more enriched learning experience, and collaboration between students can be improved upon if group activities rely on information gathered from online resources or lessons. It's also been suggested that students who complete online coursework followed by interactive, face-to-face class activities have richer educational experiences.

Tools and platforms that complement blended learning include LMSs(Learning Management Systems) and mobile devices such as tablets and smartphones.

E-learning through Gamification

E-Learning

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31. Track your program over time

Get the reports you need from your LMS by configuring them to meet your requirements by using custom filters. These reports can be viewed on screen or export them to Excel or PDF and even be automated to save you time.

With LearnUpon, you can schedule daily, weekly, or monthly reports. These can then be sent automatically to anyone in your organization and you can decide who they’re sent to – even if they’re not LearnUpon users! This means you are always up-to-date with your learner’s progress and getting the vital stats you need.

32. Automate tasks with integrations

Incorporate your LMS into existing systems by using API, SSO, and webhook features. You can easily integrate with your HR, CRM, sales, and marketing systems so that your data seamlessly flows from one platform to another automatically.

This is particularly useful with tools like Salesforce, GotoWebinar, and more as you can synchronize your data and make your role more efficient.

33. Assign user roles

From admins to managers to instructors to learners, getting to grips with your LMS’s user roles ensures your users have the appropriate level of access rights and privileges – as mapped to their needs.

Having each one assigned correctly can save valuable time and effort for you and your organization. It allows each user to have a clear role, not get overwhelmed by unnecessary options and allows you to effectively delegate tasks. Everyone can simply focus on the task at hand and get it done quickly!

34. Test, measure, optimize

Make sure your courses are performing at their best by continuously measuring, testing and optimizing.

Test different media and course options and see how your learners react. And rely on their feedback and your reporting to see what impact each one had. 
You can even A/B test courses by offering half of your learners one type of content and another type of content to the other half. This can optimize your courses and ensure they are better than ever.

35. Get the best LMS

Overall, the strategy you create can only go so far if you aren’t working with the right tools. Therefore, it’s vital you get the right LMS for your organization. At LearnUpon, we pride ourselves on our easy to use platform, 24/7 support and our amazing features that help you to deliver the best online training possible

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21. Keep your learners on track with Learning Paths

Keep your learnings on the right track with learning paths. Defined as a selection of courses tied together for learners to progress through, mastering a particular subject or program, they are perfect for adding structure to your eLearning.

They give you the ability to control when courses get assigned and the timeframe in which courses become available. Amazingly, learning paths can be set up in advance, so there is little administration time wasted. Which means your learners are self-sufficient in reaching their overall goal.

22. Manage groups with Portals

If you’ve multiple audiences to train, do it all through one handy account with portals. 

Through LearnUpon you can create individual portals for each group you need to train. Each portal can have their own unique URL as well as branding just for them.

Portals are incredibly efficient as you can duplicate the settings of each portal making them extremely scaleable. Even better, you can delegate the administration of every portal, meaning there is no need for micromanaging and you have more time to get on with other tasks.

23. Brand and white-label

Create a seamless brand experience for your internal and external learners by branding and white-labeling your LMS.

Branding allows you to add your own logos, colors, banner images and unique look to your LMS so that your learner has a familiar environment where they can take their courses.

Additionally, with white-labeling, you can give your portal it’s own unique URL and removes the name of the software provider so your LMS truly feels like a part of your organization.

24. Turn managers into mentors

Boost your online training by empowering your manager and supervisor employees to become involved. By encouraging senior employees to play an active role in your LMS, it creates a better learning culture in your organization and shares invaluable knowledge among employees that helps them upskill.

25. Keep learners on their toes

Continuously rolling out similar courses with the same media becomes monotonous for learners. It can reduce their engagement and leave them unenthusiastic about online training.

Ensure interest by using a variety of courses to keep them on their toes. From video learning to live training sessions to slides, mixing up the media you use can dramatically improve your learner’s engagement and retention levels.

26. Use Your Data

The data you can get from your reports in your LMS is invaluable – use it! It can provide you with a wide variety of insights that not only improve your online training but impact your organization as a whole.

Reports can easily track course progress, exam performance, training histories and more so that you can continuously improve your training. It can also give you insight into the return on investment your organization is getting from administering training online.

27. Tell a story

Enhance your training by adding a compelling story. Storytelling can be as detailed or as simple as you like as you can:

• Add characters
• Develop a storyline
• Have a story arc
• Illustrate major plots
• Use narration

Storytelling is clever as it goes beyond just sharing simple information. It makes training much more interactive and gives your audience something memorable. 
Remember though, keep your core message in mind. Your story should enhance your message, not overshadow it.

28. Grab attention with a great intro

The first few seconds of your courses need to grab your learners attention. If it doesn’t, you run the risk of your learner losing interest. There are some tactics that you can implement to create a powerful opening that sparks curiosity. Short explainer videos are really effective as they grab attention and demonstrate what’s to come. You can also present the problem that the course will solve with snappy text or images to give users a clear indication of how they will reach their goal.

29. Stimulate prior knowledge

An effective technique to test and improve your learner’s skills is to stimulate their prior knowledge. 
This can be done in a number of ways including:

• Asking learners questions while taking courses so they recall what they’ve previously been taught
• Asking learners to describe an experience where their training has or may come in handy to simulate real-life use cases
• Or prompt your learners to solve a problem based on what they can recall

It’s a simple yet potent way to get learners to remember what they’ve learned and help them realize the real world implications that courses can have for them.

30. Survey your learners

Get in-depth information about what your learners are thinking with surveys.

After a learner has completed a training course, administer a survey as it’s the perfect time to get actionable and insightful feedback.

You can add survey’s to your courses in LearnUpon easily. Add different questions such as multiple choice, ratings, and long-form answers and get valuable feedback that can improve your training.

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11. Keep it short and sweet

There are TONS of studies about how long the average person’s attention span is. Some say 10 minutes, others suggest 20 minutes and some say 8 seconds! Whatever the exact number, it’s clear that short, easily digestible training is best.

To ensure you have the perfect course length experimentation is key. Test micro-learning (5-6 mins) courses against 20-minute courses and see how your learners respond so that you can find the timing sweet spot.

12. Optimize for mobile

Empower your managers, course creators and learners to train on the go by optimizing your courses for mobile. Optimizing for mobile means having a responsive design. This ensures your content is resized and adapted to the screen being used so that everything is clear and visible to your learners.

There are lots of authoring tools that can help with creating mobile-friendly courses – Adobe Captivate 9, Articulate 360 and Elucidat to name a few. You can also use LearnUpon on any device without sacrificing visual or functional quality.

13. Promote your courses with an eye-catching banner

Grab your learners attention with eye-catching banners. Displayed on your ‘My Courses’ tab in LearnUpon, think of them as mini billboards.

Banners can be used to display images, video, gifs, or text and can be set to display the courses you have on offer. A handy call to action button can also be added so your learners can see an interesting course, click through to it and enroll easily.

14. Add fun with gamification

Motivate your learners by adding gamification mechanics to courses. Gamification can be achieved in a number of ways including points, badges, levels, and leaderboards. 
It can be used when a learner is tasked with completing courses to make the process more engaging and fun for learners. It can also give learners a nice sense of momentum through achievement and promotes a little healthy competition.

With a choice of gamification features, it’s up to you to decide how to use them in your courses. You can experiment with badges, points, and levels to make content more interesting. Or if you are struggling to get your learners to regularly log into your LMS, why not have a daily login badge? It’s up to you!

Different topics can be designed to match your company’s style too! One fun example in LearnUpon is for a course on botany, there was a different badge for each plant. This was a great motivator as the learner could see very clearly the learning goals they have achieved.Pretty cool, huh?

15. Blend it up

Blended learning is a model that can have a positive effect on your organization’s training. Simply put, blended learning describes the combination of traditional, face-to-face learning with technology-based eLearning.

You can mix it into your eLearning strategy handily by offering multimedia content to learners in between and during classroom sessions, you can carry out online assignments, use post-course questionnaires – whatever you like. It’s all up to your organization and how it best works for you.

16. Reward completions

Reward your learners for completing courses with certificates. These can be set up to generate automatically when a course is done. They can also be used for compliance training that may need to be renewed on an annual or semi-regular basis.

Certificates have similar benefits to gamification, adding fun, a sense of achievement and motivation for your learners. And with LearnUpon, you can use our customizable templates to make them your own!

17. Incentivize your learners

Boost your learner’s engagement with real-life incentives. For employees, it can be a little incentive such as being named ‘learner of the month’ or for customers, they could get a discount.
It’s a small, yet effective tip that can have a powerful impact on your course completion rates.

18. Ask for feedback

One of the best ways to improve your course content is through feedback. This can be done a few ways, but one of our favorites is reviews.

In LearnUpon, after a course is completed your learner can be prompted to give a star rating and a summary of what they thought. These reviews can offer invaluable insights into what was successful, where learners struggled and can improve how you create courses in the future.  

19. Engage learners with emails

When a learner is added to your LMS or enrolled in a course, they’ll receive a triggered email. This email should inform, motivate, and encourage your learner to take their course – it has to be good!

With LearnUpon, portal email templates can be easily edited so you can make them as clickable as possible. Remember to add a short, clear subject line, make it personal by using their name, keep it short, mention the benefits training has for them and have a killer CTA.

20. Save time with auto-enrollment

One of the best ways to save time when setting up courses in your LMS is automatic enrollments. In LearnUpon, this can be done in a couple of different ways.

You can automatically enroll large numbers of users using group enrollment or you can connect to your HR system or member database via API so that when you have a new hire or member in your organization, they’re automatically added to your LMS and enrolled in relevant courses. They’ll receive an invitation to log in and they’re enrolled. Simple!

35 e-learning tips

1. Know your goals

Let’s start with what needs to be central to your eLearning program – your goal.

When creating an eLearning program, it’s easy to get stuck focusing on that single course; however, it’s important for organizations to have an overall goal for their eLearning. Knowing your overall goal will not only empower you to have a direction for your eLearning, it also gives you the ability to measure if your efforts are working, thus saving you time and money in the long run.

From delivering  yearly compliance training to 10,000 employees or onboarding new hires 

under 4 weeks – whatever your goal may be, ensure you know what it is before starting your training.

2. Stay organized with a project management tool

There is a myriad of project management online tools that allow you to keep track of assignments and collaborate with your eLearning team. Best of all, they can be accessed anywhere, anytime, which means that you can improve your productivity.

Some of our favorites are Trello, Asana, and Wrike. You also don’t have to worry about losing important documents, as you can add them to tasks and everything is stored in the cloud. Just make sure that you choose a project management tool that’s right for your needs and take full advantage of its features.

3. List your key players

When planning online training, there can be a lot of people involved. It’s essential that you know who is included, their role and how they will impact your businesses eLearning strategy.

Key players include:

• Managers
• Training teams
• Tech teams
• Instructional designers
• Project managers
• Topic experts
• Content creators
• And so on…

Listing out each of these will help you to organize how you create, implement and sign-off on courses, ensure effective feedback and streamline your overall strategy.

Additionally, you should also include your customer success team that you are working with through your learning management system (LMS) as they are sure to be involved in your eLearning success.

4. Develop a content plan

Before diving in to create your online training, it’s clever to make a content plan. This plan should outline all of the basics of your eLearning strategy, including:

• Your target learner: Develop a clear picture of your learner by asking important questions such as ‘Are they external or internal?’, ‘What is their knowledge base?’, ‘Have they used an LMS before?’
• Your content ideas: Brainstorm ideas that should be included in your courses. Identify how they help your learners achieve their goals and how they fit into your eLearning strategy.
• It’s also a smart idea to identify who is creating your course content and whether it’s being delivered through video, images, or just text.

Once developed, add these ideas to your project management tool as a handy and effective way to keep track of your tasks. You can also assign course ideas to different members of your team making your content plan much simpler to manage.

5. Set a schedule

Ensure you’re organized, meeting targets and delivering efficient training by creating a detailed schedule.

Having an overall schedule will streamline your course creation, prioritize tasks, and enable you to create achievable to-do lists for all training stakeholders.

Your eLearning schedule should include significant dates for your projects – start, end and other events. Add key dates for designers, managers and course creators so that you’re all on the same page and can meet your deadlines.

6. Know your learner’s motivation

A good eLearning course isn’t just about providing information for your learners. Instead, it motivates them.

Motivation in eLearning can be achieved by identifying why your learners are taking your courses and tailoring your content to these needs. It can come in many forms – maybe they’re learning a new software to solve a problem, maybe they’re a new hire trying to get to grips with company policies, maybe they’re trying to complete their compliance training so they don’t have to think about it again for another year!

Whatever the reason, discover what their motivation is and build courses towards answering their motivation. It will have a huge effect on your learner’s completion rates.

There are lots of ways to use motivation in your eLearning. For example, in your course description and objectives, you can clearly outline how completing this course will solve a learner’s problem.

7. Have one goal for each module

Having an overall goal for your organization’s online training is smart, but you should have a goal for each module you develop too.

Too many learning goals in a single module can be overwhelming and potentially counterproductive.

For each module, there should be a single, simple goal that your learner knows they will achieve by completing the module. This makes your training straightforward and maximizes the potential of your learner retaining information about the subject.

8. Storyboard your ideas

Storyboards are a great way to make your eLearning ideas visual! They’re described as a graphic organizer made up of a collection of images shown in a sequence that outlines the story you want to tell. You can use them to plan out videos, slides and more to see how your courses will work shot by shot.

What makes storyboards so beneficial is that they can help you share your vision with others, add a focus and save you time in the long run.

9. Write enticing course titles

When creating eLearning courses, a lot of effort is placed into creating great course content. However, don’t forget about the course title. The course title gives your learner a taster of what to expect, therefore it’s vital you make it enticing and educational.

To create a great course title you should:

• Consider your audience
• Keep it short
• Identify the key words
• Appeal to your learner’s motivations
• Brainstorm up to 10 variations
• Test different versions to see what appeals

10. Go clutter free

In an effort to engage learners, we can all be guilty of throwing everything but the kitchen sink into courses! But this isn’t always the best choice. Too much media can be confusing and overwhelm a learner.

Try using only one or two pieces of powerful media per module – a video, short text or slides. Keep the image numbers down too as you don’t want to distract your learners from your key message.